Comparison

Affective AI vs Gong

Gong pioneered conversation analytics. We built what comes next — real-time coaching that changes outcomes before the call ends.

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Gong's Approach

Review after the call

Record conversations, transcribe them, and analyse patterns. Managers review recordings and provide feedback in 1:1s — often days after the call happened.

Feedback arrives days later
Deals may already be lost
Reps repeat mistakes between reviews
Affective AI's Approach

Coach during the call

Analyse conversations in real-time, providing on-screen coaching prompts and sentiment alerts as they happen. Managers see live dashboards and can intervene when needed.

Guidance appears in real-time
Save deals as they happen
Continuous improvement every call

Feature Comparison

FeatureAffective AIGong
Real-time coaching prompts
Live sentiment detection
Post-call transcription
Call recording
Deal intelligenceBasic
Manager live alerts
UK data residency
GDPR compliant
Monthly billing option
No minimum seats
Implementation timeDays3-6 months
Starting price£99/user/mo~£125/user/mo

Why teams switch from Gong

Coach in the moment, not after the fact

Gong analyses calls after they end. By the time you review the recording, the deal may already be lost. Affective AI coaches reps during live calls — surfacing objection responses, competitive intel, and pacing alerts exactly when they need them.

Understand emotions, not just words

Gong tells you what was said. Affective AI tells you how it was said — detecting frustration, excitement, confusion, and buying intent in real-time. This emotional intelligence layer catches signals that transcription alone misses.

Value in days, not months

Gong implementations typically take 3-6 months with dedicated resources. Affective AI integrates with your existing tools in days. Your team starts improving from their first call.

Built for growing teams

Gong is designed for large enterprises with enterprise pricing to match. Affective AI offers flexible monthly billing starting at £99/user with no minimum seat requirements — accessible for teams of any size.

Ready to go beyond post-call analytics?

See how real-time coaching transforms your team's performance. We'll show you with your actual call data.