Privacy Policy

Last updated: March 2026

1. Introduction

Affective AI Limited ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our sentiment analysis platform and related services.

2. Information We Collect

We collect information in the following ways:

  • Account Information: Name, email, company details when you register
  • Usage Data: How you interact with our platform
  • Call Data: Audio processed for sentiment analysis (as per your DPA)
  • Technical Data: IP address, browser type, device information

3. How We Use Your Information

  • To provide and maintain our Service
  • To process and analyse call sentiment data
  • To send you service updates and notifications
  • To improve our products and services
  • To comply with legal obligations

4. Data Retention

We retain your personal data only for as long as necessary to provide our services and fulfil the purposes outlined in this policy. Call analysis data is retained according to your subscription agreement and applicable regulations.

5. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

6. Contact Us

For any privacy-related questions, please contact us at:
privacy@affectiveai.com